Brief

NormanMD, a leading telehealth company, needed a rebrand to reflect its innovative approach to healthcare and solidify its market position. As the lead designer, I led the entire rebranding process, from initial concept to final execution across all visual platforms. My goal was to create a cohesive and compelling brand experience that resonated with their target audience, conveying trust, innovation, and accessibility.

Project Scope

This project encompassed a full spectrum of design services, including:

Logo Design: I crafted a new logo that captures the essence of NormanMD's mission and values, reflecting their commitment to accessible and personalized telehealth. (Optional: Briefly mention the logo's symbolism or design principles. E.g., "The interconnected circles in the logo represent the connection between doctor and patient.")

Color Palette Development: I established a vibrant yet professional color palette that conveys both the technological advancement and the human-centric approach of NormanMD. (Optional: Briefly explain the color choices. E.g., "The primary blue evokes trust and stability, while the accent green represents growth and health.")

Illustration Style Guide: I developed a unique and consistent illustration style that is used across all platforms, adding a touch of personality and approachability to the brand. (Optional: Briefly describe the illustration style. E.g., "The friendly, line-based illustrations create a welcoming and approachable feel.")

Website Design & Development: I designed and oversaw the development of a user-friendly and visually engaging website that showcases NormanMD's services and provides a seamless experience for patients. (Optional: Mention key features of the website. E.g., "The website features intuitive navigation and a patient portal for easy access to medical records.")

Print Collateral Design: I created a range of print materials, including business cards, flyers, and brochures, ensuring brand consistency across all mediums. (Optional: Mention any unique design elements used in print materials.)